Tracemark announces its collaboration with Facet in Germany

The prestigious Goldschemiede Zeitung industry magazine publishes a report on the cutting-edge added value that Tracemark’s traceability brings to Facet jewelry


“Facet doesn’t just offer the finest diamond jewelry, but also traceability for every material and manufacturing process” the magazine highlights. With the piece, included here below, Facet announces its collaboration with Tracemark to the German market.

By joining Tracemark as a Pilot Partner Member, Facet teams up with the world-first Traceability Protocol, allowing for the full traceability of pieces from the mining company all the way to the end consumer.

“Sustainability is the great challenge of our times. Consumers simply have to be able to believe in the list of components and materials that appear on a product’s label or certificate,” says Oliver Dünkel, representative for the Spanish company in Germany. The same is true in jewellery: “Currently, there is no information about the origin of gold, nor of stones, nor complete control of the supply chain.”

Human Rights Watch has also echoed this intention. “There is much more to be done to guarantee to consumers that the jewelry they buy has been made and manufactured in a responsible way.” Consumers have moved one step beyond simply asking for sustainability; they want exact information and transparency. As shown by the latest studies, among them Tracemark’s Sustainable Luxury Consumer Report 2021, two thirds of consumers say that traceability is important when making purchase decisions, with around the same proportion willing to pay extra for traceability.

During its 34 years of experience, Facet has prioritised both innovation and sustainability in the manufacture of its high-quality jewelry pieces. The founding family’s desire to create positive change in the industry has lead to the launch of the independent Tracemark traceability solution, aiming to close the information gap and connect consumers with Facet’s commitment, as well as each piece’s positive impact in the world around us.

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