Press

Berta Serret Tracemark founder

“Tracemark, jewelry with a promise” – La Vanguardia

28/08/2021

The gold and diamond market has always been under suspicion for illegal mining activities that violate human rights and attempt against the environment. In order to fight against these practices and to improve the reputation of the industry, the start-up Tracemark has launched an innovative technology that ensures, through traceability, that a piece of jewelry complies with responsible and sustainable standards from its sourcing to its sale. The consumer can check the whole story behind their jewelry through a QR code that displays a Traceability Panel, which shows all the stages of a jewel’s creation, audited by a third-party professional.

The business idea comes from the Serret family, owners of the Barcelona-based company Facet, specialized in the manufacture and sale of high-end jewelry since 2005. The family launched Tracemark independently last year with a share capital of 600,000 euros. The majority was contributed by the Serret family and another part by the French jeweler André Messika.

Read the full article published in La Vanguardia through the following link: https://www.lavanguardia.com/economia/20210828/7685920/tracemark-garantia-joyas-oro-diamante.html