“Tous launches its second traceable jewelry collection in five markets” – Fashion Network
The Catalan jewelry brand Tous maintains its commitment to traceability with the launch of its second collection with this feature as its main attribute. Available now in five markets (Spain, Mexico, Portugal, Peru and Russia), it allows users to check the origin of the materials and their manufacture through a QR code.
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For this capsule, the brand has teamed up for the second time with the start-up Tracemark, which specializes in guaranteeing the traceability of jewelry, working with companies certified by the RJC (Responsible Jewellery Council).
“Customers have an alphanumeric code engraved on the jewelry and a QR code on their label, through which they can access Tracemark’s interactive and personalized traceability panel and explore the origin of the materials, the manufacture behind each piece of jewelry and the certifications that guarantee the ethics and sustainability of each piece”, Tous explains.
Tous has joined forces, in addition to Tracemark, with the Spanish manufacturing company Facet. The pieces have been produced in their production facilities in India and, subsequently, in the company’s facilities in Cordoba, where they have been subjected to quality control, as reported by Tous. The brand also added that “this commitment to working together stems from the firm’s commitment to collaboration within the sector”.
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Read the full article published in FASHION NETWORK through the following link: https://es.fashionnetwork.com/news/Tous-lanza-en-cinco-mercados-su-segunda-coleccion-de-joyas-trazables,1343947.html.
