Press

Tous jewelry traceability with Tracemark

“Tous teams up with with Tracemark to reinforce its committment with sustainable jewelry” – Fashion Network

22/03/2021

The jewelry brand well known for specializing in accessible luxury, is looking to reaffirm its commitment with sustainable jewelry. To do so, it has teamed up with Tracemark, a pioneering jewelry traceability start-up that works exclusively with companies certified by the RJC (Responsible Jewellery Council).

The starting point for this project has been an initial collection launched during Christmas, the “Teddy Bear Stars” collection in gold and diamonds, which will be available again from April in Spain, Mexico, Portugal and Russia. By means of an alphanumeric code engraved on the jewelry or a QR code, customers will be able to know the origin of the materials, the manufacture behind each piece of jewelry and the certifications that guarantee the ethics and sustainability of the pieces, as well as details on the gold and diamonds in their jewelry.

The firm, founded in 1920 by Salvador Tous, has decided to take this step further in order to “be closer to the needs of our customers”. As stated by Tracemark in its study “Sustainable Luxury Consumer Report 2021“, 71% of consumers would choose a jewel for its traceability.

Continue reading the Fashion Network article by clickling on the following link:  https://es.fashionnetwork.com/news/Tous-se-alia-con-tracemark-para-reforzar-su-apuesta-por-la-sostenibilidad,1288658.html 

Image courtesy of Tous