Tous by

“The origin of the bear” – Modaes


To know the origin. The jewelry brand Tous has reached an agreement with Tracemark, specialized in jewelry traceability, to track pieces from their very origins.

The objective pursued by Tous with this partnership is that its customers can check the origin of the materials, the manufacturing process behind each piece of jewelry and the certifications it carries through an alphanumeric code or QR that will accompany each piece of jewelry.

The joint project, which has begun with a first collection, Teddy Bear Stars in gold and diamonds, will soon be extended to other references of the Catalan company’s catalogue. The collection will be available from April in Spain, Mexico, Portugal and Russia.

Continue reading the article by following the link: 

Image of a Tous shop taken from