Press

The word sustainability has become increasingly important in the fashion and luxury world. The jewelry sector is also working towards becoming more sustainable. An example of this is the global, Spanish-based brand TOUS, which is boosting its digitalization and sustainability strategy within the framework of TOUS Next: a transformation project that aims to strengthen the organization’s competitiveness and growth.

General awareness – of people, but also companies – has in recent years encouraged the sector to reinforce sustainable practices, such as recycling. In this renewed interest for the environment, there is one word that resonates above all: traceability.

However, what do we talk about when we talk about traceability? “Traceability is key for sustainable development within the jewelry industry. It is being able to guarantee that good practices have been respected throughout theentire supply chain, from the sourcing of raw materials to the end consumer,” explains Berta Serret, CEO and co-founder of Tracemark.

Tracemark is the first traceability solution that can certify jewelry’s origin and track its journey along the supply chain. This start-up has teamed up with century-old TOUS, a leading brand in the affordable luxury segment, to create special collections of jewelry with diamonds and recycled gold with a treaceability story that can be experienced from any mobile device.

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Read the full article published in EL ESPAÑOL through the following link: https://www.elespanol.com/corazon/estilo/20211001/tous-permite-clientes-verificar-trazabilidad-joyas/1002371832794_32.amp.html.